Why Building Your Personal Brand Can Help Change Your Career

The topic of building a “personal brand” has been on my mind for a while now. Way too often, I see how this simple strategy gets underrated, neglected or even ignored. Most probably, the importance of building your personal brand has never even occurred to you so let me say it in plain English. If you are serious about your career or considering changing it, you need to jump on that brand building horse rather fast. Here are the main reasons why:

1.) The job market is getting more competitive every day. In order to stand out, you need to understand who you are, what you represent and what you have to offer to a potential employer or client. By the time you arrive at the interview, it is too late. In the world of social media, you have probably been “checked over” multiple times before the interview. All your “background materials” have to be in line with who you are as a person. The more congruent and “whole” you come across, the better your chances for success.
2.) If you start building your brand now and take it seriously, it will make it easier to transition to any future job or business. By adding interesting articles, comments and observations to your LinkedIn profile, you are showing the world what you feel strongly about. By editing your profile regularly and adding new pieces of information (e.g. participation in a charity event or attending a workshop), you are displaying commitment to your personal and professional development. Everything that helps create your genuine image will make you more likely to secure the career transition you desire.
3.) Building your brand continuously and consistently will make you come across as a professional, who has “a plan”. If you were an organisation, who would you rather hire: someone who clearly has been working towards getting the exact position you are hiring for or someone who is trying to get it because it “came his way”? If you are serious about your career and its natural progression, building your brand is a must.

This is not to say that your brand is set in stone and you can’t re-invent yourself.
Creating a brand is a great first step, though; the future adjustments can be introduced later.

For more information about how to more effectively implement this process and create an impressive personal brand, get in touch at natalie@lbcareercoaching.com.